WHO WE ARE…

With our mission to give invitations the respect and recognition they deserve and constantly keeping true to our design philosophy that there is always an innovative solution to be created for any client, Secret Diary has a reputation for being passionate about design & respectful of their client’s desires.

We are a couture design studio creating luxurious and elegant wedding invitations, baby announcements, event invitations, social stationery and gift favours. It all begins in our first meeting where we discuss your personal style, tastes and overall vision for the celebration.
Whether it’s your wedding, a newborn child, or an important corporate event, Secret Diary always strives to create the perfect statement for your special occasion.

At Secret Diary all invitations & announcements are completely unique & custom designed for each individual celebration. Each piece reflects a love for gorgeous papers, ribbons, embellishments & extraordinary design! The resulting pieces are creative, beautiful & full of personality. Our alluring invitations, social stationery and gift favours are for those who truly desire to set themselves apart by making the perfect stylish statement.

At Secret Diary our goal is to take the seemingly stressful and overwhelming task of selecting an invitation or of choosing a theme for your event and transform it into a fun and stress free experience. We plan & manage every stage of the design process so that the end result is a flawless and a truly breathtaking creation of authentic design.
Secret Diary helps you set the tone for your entire event by creating invitations that allow first impressions to last. We are all about the look, the style, the allure, the grandeur that makes the concept work.

HOW IT ALL STARTED…

Secret Diary was originally created out of a pure love for graphic design and all things beautiful. Its founder and creative director Carla Panebianco came from a rich artistic background having both parents being artistically inclined from a young age. “Having a mom who was so passionate about truly beautiful art and design definitely helped the natural progression towards starting Secret Diary”

The creative influences at work in Secret Diary came from Carla’s many years of artistic experiences and a true passion for all things design. Having taken inspiration from some of the great artists and designers, a gap in the market was realised for truly exceptional wedding and event stationery and so Secret Diary was born.